Periodic Table of Frameworks · Needs · Moment
Ri
4 parts
RICE
Andrew Bustamante
You want to know why they moved. The problem is you believed the story they told their mouth. In the moment a person moves for reward, ideology, coercion, or ego. Name the lever. Guess and you will pull the wrong one and call them difficult. Name it and you know what they will cost.
R
Reward
Do I get something.
I
Ideology
Do I believe something.
C
Coercion
Do I avoid something.
E
Ego
How do I look.
Hover or tap a piece.
In one line
In the moment a person moves for reward, ideology, coercion, or ego. Ideology holds. Coercion burns the trust.
Use this on a moment. It answers: What are you hungry for?
The other half
RICE is why they move. SADRAT is the walk. Assess is the lever — without it you are spotting a body.
How this talks to the others
Pushes against
Six human needsFour levers you can pull, or six needs always on. They disagree about what a human is running.
Leads into
Two fearsCoercion is fear with a handle. Ego is not-enough dressed as how I look.
Pushes against
Iceberg modelRICE names the lever in the moment. The iceberg says the moment is the tip. They disagree about how deep to look before you move.
Seminars