Ruler of Wisdom

Periodic Table of Frameworks · Meaning · Room

GC

3 parts

The Golden Circle

Simon Sinek

You want people to come with you. The problem is you keep leading with what you do. Why is the core. How is the way. What is the proof. Start on What and you are competing on features. Start on Why and people recognize themselves.

WhatHowWhyWhat. The proof. The product, the episode, the thing they can point at. Do not lead with this.How. The way you do it. Differentiation lives here — still not the reason they come.Why. The core. Why you exist. People do not buy the What. They recognize themselves in this.

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In one line

What you do is the outside. Why you do it is the core. People do not buy the What.

Use this on a people. It answers: What's it all for?

How this talks to the others

  • Leads into

    Six Thinking Hats

    Why first. Then the hats. A room that starts on What is already arguing.

  • Leads into

    Five whys

    Keep asking why and you fall through What into Why. The fifth why is often the core.

  • Leads into

    Business Model Canvas

    Why sits in the value proposition. The other eight blocks are How and What. A canvas with no Why is a warehouse diagram.

Seminars